Pearson.com Reimagine
Building a new front door for Pearson.com focused on students, educators, and professionals
Client
Pearson Education
Project type
Web, Android, iOS
Project date
Began early 2020
Launched summer 2022
My role
I led product design for the Reimagine initiative, guiding the work from early concept through launch in close partnership with product, engineering, and business teams. I was responsible for shaping the creative direction, establishing design processes, and providing ongoing art direction and critique. I also worked with my team to update and refine a flexible, scalable design framework to ensure consistency and support future product growth.
Project Summary
Pearson “Reimagine” is a design initiative aimed at transforming the learning experience for college students and career-driven professionals seeking advancement through online courses and certifications. The project delivered a personalized digital ecosystem that included a redesigned eCommerce platform, a new video-based learning application, and a refreshed design language that departed from traditional brand conventions. This work established a scalable foundation that informed and influenced future product development.
The challenge
Pearson maintained separate websites for educators and students, resulting in fragmented experiences and inconsistent access to up-to-date information.
With thousands of products available, how can we implement a predictive search to improve users’ ability to find what they are looking for quickly.
Design a unified platform that serves both audiences while dynamically tailoring content to their distinct needs.
Create a modern design system utilizing design standards and tokens that can be shared company-wide, and assist developers in building our products more efficiently.
The Solution
Evaluated existing data, insights, and student needs to identify key opportunities
Audited current products and content for accessibility, compliance, and clarity of copy
Analyzed the competitive landscape to inform strategic direction
Conducted stakeholder interviews and maintained ongoing alignment and communication
Documented key user flows and developed wireframes
Led user research through interviews, surveys, and focus groups
Designed and delivered prototypes along with scalable, consistent design artifacts
Facilitated User Acceptance Testing and iterated based on feedback
Continuously refined solutions through iterative design cycles
Identified opportunities for future growth and product evolution
The Results
Measurable improvements were made to both the educator and student experiences — contributing to ~$55M in revenue and 1M+ orders just two years post-launch.
Collaborating teams
Executive leadership
Product Management
Accessibility
Engineering
Product
Brand and Product Marketing
